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Versatile elegance for the sophisticated traveler. Founded by Italian designer Joy Borrello, our Dubai-based brand creates timeless, versatile pieces for the modern explorer. Rooted in slow fashion, our designs blend multicultural influences, craftsmanship and sustainability — made to move with you, wherever life takes you.

Joy Borrello is Now at Wolf & Badger in Soho, NYC!
We are excited to announce that Joy Borrello is now part of the prestigious Wolf & Badger family of physical stores!

Wear Us With Pride
Joy Borrello promotes sustainability through slow fashion practices such as limited edition collections, upcycling fabrics, eco-friendly and biodegradable packaging while supporting UAE based artisans.