Wear Us with Joy

At Joy Borrello, we believe true luxury is timeless, soulful, and consciously crafted.
Inspired by a lifelong passion for travel, culture, and artistry, our brand reimagines the enduring beauty of the kimono, kaftan, and abaya for the modern woman. Each piece embodies the spirit of slow fashion, blending the elegance of Italian design with Middle Eastern traditions and global inspirations.
Our garments are meticulously produced in collaboration with Trendy Garments, a trusted Dubai-based manufacturer renowned for its craftsmanship and attention to detail. This partnership ensures that each piece reflects our commitment to quality and authenticity.
Designed for women who move gracefully between worlds, our collections reflect a deep appreciation for individuality, culture, and meaningful living.
At Joy Borrello, fashion is more than style — it is a celebration of heritage, discovery, and the spirit of modern wanderers.
Wear your story. Travel lightly. Embrace your journey.

Meet Joy!

Born in Milan, Joy Borrello has been a citizen of the world from a very young age, thanks to her extensive travels. Her unique creations, refined international taste, and unmatched creativity artfully reflect her life path.

Her deep appreciation for cultural heritage and artistic expression was nurtured at Rudolf Steiner School, where she developed a passion for the arts.

Armed with a master’s degree in advertising and marketing, Joy launched her career as an Artistic Director and Production Manager for international art and music events. Her line of work further refined her perspective, giving her inspiration and fueling her passion for design, which fully flourished in the creation of her own high-end fashion brand.