About Us
Wear Us with Joy
Joy Borrello is a luxury boutique brand offering an elegant and versatile collection of modern kaftans, kimonos, and abayas. Each piece is a sophisticated blend of premium fabrics and refined embroideries, crafted to bring joy to our customers. In addition to our signature collections, we also offer versatile basics designed to transform into different styles, allowing you to adapt them seamlessly to various occasions and moods.
Our designs are timeless, and effortlessly chic, providing multifunctional elegance ideal for travelers, transcending fleeting fashion trends and becoming companions for life.
At Joy Borrello, we meticulously select fabrics from the bustling Middle Eastern Souqs. Our designs artfully combine traditional Asian and Middle Eastern cuts with a modern Western flair, celebrating cultural heritage and global connections through fashion.
Our highly skilled Dubai-based tailors bring life to Joy’s captivating designs with exceptional precision and care to shape the most stunning and charming looks for every occasion.
Wear Us with Pride
Joy Borrello is committed to sustainability and social responsibility. We maintain an eco-friendly approach, minimizing our ecological footprint and supporting local artisans.
Our low-waste policy involves producing limited stock based on client demand and creatively upcycling leftover fabrics into stylish accessories such as beautiful scarves and tops and repurposing unused trims for unique detailing on special collections.
To ensure that all our creations find their rightful owners and do not end up in landfills, we host clothes swap events, taking care of our garments until the very end of their life cycles.
Our dedication to sustainability also includes using certified recycled paper for all printed materials and offering elegant eco-friendly and biodegradable packaging.
Most of our production is done within the UAE, except for our basics and reusable shopping bags, which are crafted in Egypt. This approach helps us reduce transportation emissions.
Additionally, we actively raise awareness of our eco-friendly practices through our social media channels and aim to create a fashion-forward-conscious community.
Meet Joy!
Born in Milan, Joy Borrello has been a citizen of the world from a very young age, thanks to her extensive travels. Her unique creations, refined international taste, and unmatched creativity artfully reflect her life path.
Her deep appreciation for cultural heritage and artistic expression was nurtured at Rudolf Steiner School, where she developed a passion for the arts.
Armed with a master’s degree in advertising and marketing, Joy launched her career as an Artistic Director and Production Manager for international art and music events. Her line of work further refined her perspective, giving her inspiration and fueling her passion for design, which fully flourished in the creation of her own high-end fashion brand.